Portfolio — Selected Work · 2026
Creative Content & Marketing Strategist
Storytelling that builds brands — across the U.S. and Europe.
San Diego, CA linkedin.com/in/glennette-leshen
Glennette Leshen · San Diego
About
I'm Glennette, a bilingual marketing strategist based in San Diego. For 6+ years I've helped brands on both sides of the Atlantic find their voice: writing their words, shooting their visuals, building their communities, and turning attention into revenue.
My background is unusual, a degree in Music, an MBA in International Business, and it shows in how I work: I treat brands like compositions. Every post, email and campaign should sound like it belongs to the same song.
I work hands-on and modern: I use AI tools to move faster on research, planning and scheduling; so the human work, the storytelling, gets all of my attention.
English · French | U.S. & European markets
Le Bone Appart · Paris, France
Freelance Social Media & Events Coordinator
Paris' dog cafe needed visibility. I built a trend-driven Instagram strategy, pairing scroll-stopping content with in-person events that turned online attention into real foot traffic. Storytelling connected the online community to the room itself.
Pinnacle Modern Skincare · Los Angeles
Social Media & Community Strategist
Skincare audiences don't follow hype, they follow expertise. I grew the brand's audience with engagement-led, educational and opinion-driven content, edited video for retention, and fostered active discussion that positioned the brand as a trusted voice.
Plum Brilliance · San Diego
Marketing & Communications Coordinator
I led Plum Brilliance's multi-channel content strategy — digital product content, Instagram posts and stories that built a genuinely engaged community around the brand. One local campaign I orchestrated drove an 80% increase in revenue, and the overall strategy doubled the brand's visibility.
The outreach message
I’m Glennette, I’m working on the US expansion for Choose: we’re a brand discovery app from Paris curating the best beauty, fashion, and lifestyle products and launching them all in one place. All of our brands are handpicked for their brand ideology & quality - it’s like a local market on your phone
Sent personally to nano-influencers
Choose 1 of 3
Cold outreach · French brand entering the U.S.
I ran a cold outreach campaign to small TikTok creators, writing every message to feel personal, words alone convincing strangers to act. No ad budget, no agency.
No ad budget. No agency. Just copy that converts.
One of three projects I led for Choose's U.S. market entry.
Choose 2 of 3
Editorial emails for subscribed users
I wrote the editorial emails sent to subscribed app users, spotlighting partner brands and chose the imagery that decided how each brand was presented. Writing and visual curation working together.
From the brand spotlight series
As part of our “Sunday Resolutions” campaign (each Sunday of January, we share a new intention for the year), we challenge you to take charge of your mental health and focus on personal development.
Choose 3 of 3
TikTok ambassador program · U.S. market entry
I designed and ran an ambassador program to launch Choose in the U.S. -- recruiting creators from nano to half-a-million followers, negotiating every partnership in store credit rather than cash, and amplifying the best creator content through TikTok Spark Ads.
Sparked the brand's first organic TikTok conversation in the U.S. - creators selected for genuine product affinity.
The Big Box Broker · San Diego
Director of Digital
For The Big Box Broker I shaped the brand from the mark up: I designed the company logo, set the visual direction, and created the content that carried it, including the LinkedIn posts that gave the brand its professional voice online.
From the LinkedIn series
What an incredible last week at UAA — Natural Products Expo West! Our team at The Big Box Broker spent the last few days walking the floor, and the level of innovation in the CPG space this year is off the charts. From revolutionary sustainable packaging to the latest in functional foods, the future of retail is looking bright. The highlight of the show is always the people — we loved connecting with so many visionary founders and industry peers.
HubSpot nurturing flow
Veesion · Paris → U.S. / UK markets
Freelance U.S./UK Product Marketing Specialist
For this B2B tech company I built automated nurturing campaigns in HubSpot, produced client interviews, ebooks and testimonial videos, and managed webinars and trade shows. Aligning product, sales and support around one message.
Improved lead conversion through automated, story-driven nurturing.
By the numbers
Glennette Leshen — Creative Content & Marketing Strategist
+1 858 722 9705 linkedin.com/in/glennette-leshen
San Diego, CA · Available for freelance & full-time
